Gamification of telematics data to enhance operators’ behaviour for improvement of machine productivity in loading cycles - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Gamification of telematics data to enhance operators’ behaviour for improvement of machine productivity in loading cycles write by Rajabi, Milad. This book was released on 2023-09-12. Gamification of telematics data to enhance operators’ behaviour for improvement of machine productivity in loading cycles available in PDF, EPUB and Kindle. Construction industry is suffering from low productivity rate in various projects such as excavation. Although this issue is discussed in literature and several approaches are proposed to address it, productivity rate is still low in construction industry compared to other domains like manufacturing. A gamified platform in which different operators from different organizations can share their achievements, or can get scored and ranked in a leader-board will potentially address this issue.
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Nripendra P. Rana. This book was released on 2019-11-11. Digital and Social Media Marketing available in PDF, EPUB and Kindle. This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Age of Surveillance Capitalism
The Age of Surveillance Capitalism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Age of Surveillance Capitalism write by Shoshana Zuboff. This book was released on 2019-01-15. The Age of Surveillance Capitalism available in PDF, EPUB and Kindle. The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Measuring User Engagement
Measuring User Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Measuring User Engagement write by Mounia Lalmas. This book was released on 2022-05-31. Measuring User Engagement available in PDF, EPUB and Kindle. User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technology, and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether online applications are able to successfully engage users, and may inform the design of and use of applications. User engagement is a multifaceted, complex phenomenon; this gives rise to a number of potential measurement approaches. Common ways to evaluate user engagement include using self-report measures, e.g., questionnaires; observational methods, e.g. facial expression analysis, speech analysis; neuro-physiological signal processing methods, e.g., respiratory and cardiovascular accelerations and decelerations, muscle spasms; and web analytics, e.g., number of site visits, click depth. These methods represent various trade-offs in terms of the setting (laboratory versus ``in the wild''), object of measurement (user behaviour, affect or cognition) and scale of data collected. For instance, small-scale user studies are deep and rich, but limited in terms of generalizability, whereas large-scale web analytic studies are powerful but negate users' motivation and context. The focus of this book is how user engagement is currently being measured and various considerations for its measurement. Our goal is to leave readers with an appreciation of the various ways in which to measure user engagement, and their associated strengths and weaknesses. We emphasize the multifaceted nature of user engagement and the unique contextual constraints that come to bear upon attempts to measure engagement in different settings, and across different user groups and web domains. At the same time, this book advocates for the development of ``good'' measures and good measurement practices that will advance the study of user engagement and improve our understanding of this construct, which has become so vital in our wired world.
Annual Report 2016 - Institute for Nuclear Waste Disposal (KIT Scientific Reports ; 7743)
Annual Report 2016 - Institute for Nuclear Waste Disposal (KIT Scientific Reports ; 7743) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Annual Report 2016 - Institute for Nuclear Waste Disposal (KIT Scientific Reports ; 7743) write by Geckeis, Horst . This book was released on 2017-12-15. Annual Report 2016 - Institute for Nuclear Waste Disposal (KIT Scientific Reports ; 7743) available in PDF, EPUB and Kindle.
