Global Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Luxury write by Pierre-Yves Donzé. This book was released on 2017-10-05. Global Luxury available in PDF, EPUB and Kindle. This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Global Luxury Trends
Global Luxury Trends - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Luxury Trends write by J. Hoffmann. This book was released on 2012-12-04. Global Luxury Trends available in PDF, EPUB and Kindle. The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Luxury in Global Perspective
Luxury in Global Perspective - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury in Global Perspective write by Karin Hofmeester. This book was released on 2016-11-28. Luxury in Global Perspective available in PDF, EPUB and Kindle. Machine generated contents note: Luxury and global history Bernd-Stefan Grewe and Karin Hofmeester; 1. Precious things in motion: luxury and the circulation of jewels in Mughal India Kim Siebenhuner; 2. Diamonds as a global luxury commodity Karin Hofmeester; 3. Gold in twentieth-century India - a luxury? Bernd-Stefan Grewe; 4. Chinese porcelain local and global context: the imperial connection Anne Gerritsen; 5. Luxury or commodity? The success of Indian cotton cloth in the first global age Giorgio Riello; 6. The gendered luxury of wax prints in South Ghana: a local luxury good with global roots Silvia Ruschak; 7. From Venice to East Africa: history, uses and meanings of glass beads Karin Pallaver; 8. Imports and autarky: tortoiseshell in early modern Japan Martha Chaiklin; 9. Tickling and klicking the ivories - the metamorphosis of a global commodity in the nineteenth century Jonas Kranzer; 10. The conservation of luxury: safari hunting and the consumption of wildlife in twentieth-century East Africa Bernhard Gissibl; 11. Luxury as a global phenomenon: concluding remarks Bernd-Stefan Grewe and Karin Hofmeester
International Luxury Brand Strategy
International Luxury Brand Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Luxury Brand Strategy write by Pierre Xiao Lu. This book was released on 2021-11-21. International Luxury Brand Strategy available in PDF, EPUB and Kindle. This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Global Marketing Strategies for the Promotion of Luxury Goods
Global Marketing Strategies for the Promotion of Luxury Goods - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Marketing Strategies for the Promotion of Luxury Goods write by Mosca, Fabrizio. This book was released on 2016-03-31. Global Marketing Strategies for the Promotion of Luxury Goods available in PDF, EPUB and Kindle. Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
