Global Marketing for the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Marketing for the Digital Age write by Bill Bishop. This book was released on 1999. Global Marketing for the Digital Age available in PDF, EPUB and Kindle. Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan? Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to: -- What new business opportunities are possible using digital technology -- Which countries are using digital technology and which ones need to catch up -- How a localized company can become global without a large capital investment -- Creating a global marketing vision -- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management -- How to use digital and online technology to promote your business -- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture -- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and others In this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing write by Milton Kotler. This book was released on 2020-08-26. Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing available in PDF, EPUB and Kindle. The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Global Marketing in the Digital Age
Global Marketing in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Marketing in the Digital Age write by Bishop. This book was released on 1999-06-01. Global Marketing in the Digital Age available in PDF, EPUB and Kindle.
The New Marketing
The New Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Marketing write by Cheryl Burgess. This book was released on 2020-07-27. The New Marketing available in PDF, EPUB and Kindle. In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Marketing in the Digital Age
Marketing in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing in the Digital Age write by John O'Connor. This book was released on 2001. Marketing in the Digital Age available in PDF, EPUB and Kindle. The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
