Global Observations of the Influence of Culture on Consumer Buying Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Observations of the Influence of Culture on Consumer Buying Behavior write by Sarma, Sarmistha. This book was released on 2017-07-13. Global Observations of the Influence of Culture on Consumer Buying Behavior available in PDF, EPUB and Kindle. Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Handbook of Culture and Consumer Behavior
Handbook of Culture and Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Culture and Consumer Behavior write by Sharon Ng. This book was released on 2015-03-10. Handbook of Culture and Consumer Behavior available in PDF, EPUB and Kindle. Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Consumer Behavior and Culture
Consumer Behavior and Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behavior and Culture write by Marieke K. de Mooij. This book was released on 2004. Consumer Behavior and Culture available in PDF, EPUB and Kindle. De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Global Perspectives in Cross-Cultural and Cross-National Consumer Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Perspectives in Cross-Cultural and Cross-National Consumer Research write by Erdener Kaynak. This book was released on 2012-11-12. Global Perspectives in Cross-Cultural and Cross-National Consumer Research available in PDF, EPUB and Kindle. Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Global Perspectives in Cross-Cultural and Cross-National Consumer Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Perspectives in Cross-Cultural and Cross-National Consumer Research write by Erdener Kaynak. This book was released on 2012-11-12. Global Perspectives in Cross-Cultural and Cross-National Consumer Research available in PDF, EPUB and Kindle. Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
