Think Global, Act Local - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Think Global, Act Local write by Walter Stephen. This book was released on 2015. Think Global, Act Local available in PDF, EPUB and Kindle. Statement of responsibility partially taken from cover.
Go Global But Think Local
Go Global But Think Local - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Go Global But Think Local write by Habsah Marjuni. This book was released on 2000. Go Global But Think Local available in PDF, EPUB and Kindle.
Think Global, Fear Local
Think Global, Fear Local - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Think Global, Fear Local write by David Leheny. This book was released on 2018-09-05. Think Global, Fear Local available in PDF, EPUB and Kindle. In 1999, responding to international concerns about the sexual exploitation of children, the Japanese Diet voted unanimously to ban child prostitution and child pornography. Two years later, in the wake of 9/11, Junichiro Koizumi's cabinet radically shifted government counterterrorism policy toward new military solutions, and away from an earlier emphasis on law enforcement. Although they seem unrelated, these two policies reveal the unintended consequences of attempts to enforce international norms at the national level. In Think Global, Fear Local, David Leheny posits that when states abide by international agreements to clamp down on transnational crime and security concerns, they respond not to an amorphous international problem but rather to more deeply held and proximate fears. Although opponents of child prostitution and pornography were primarily concerned about the victimization of children in poor nations by wealthy foreigners, the Japanese law has been largely used to crack down on "compensated dating," in which middle-class Japanese schoolgirls date and sometimes have sex with adults. Many Japanese policymakers viewed these girls as villains, and subsequent legal developments have aimed to constrain teenage sexual activities as well as to punish predatory adults. Likewise, following changes in the country's counterterrorism policy, some Japanese leaders have redefined a host of other threats—especially from North Korea—as "terrorist" menaces requiring a more robust and active Japanese military. Drawing from sources as diverse as parliamentary debate records and contemporary film and literature, Leheny uses these two very different cases to argue that international norms can serve as political tools, allowing states to enhance their coercive authority.
Sell Local, Think Global
Sell Local, Think Global - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sell Local, Think Global write by Olga Mizrahi. This book was released on 2014-11-24. Sell Local, Think Global available in PDF, EPUB and Kindle. "From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.
Global Brand Strategy
Global Brand Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Brand Strategy write by Jan-Benedict Steenkamp. This book was released on 2017-01-03. Global Brand Strategy available in PDF, EPUB and Kindle. Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
