Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour write by Andy Nairn. This book was released on 2024-01-31. Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour available in PDF, EPUB and Kindle. Traditional Chinese edition of Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour
Go Luck Yourself
Go Luck Yourself - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Go Luck Yourself write by Andy Nairn. This book was released on 2021-06-08. Go Luck Yourself available in PDF, EPUB and Kindle. Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Talent Chooses You
Talent Chooses You - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Talent Chooses You write by James Ellis. This book was released on 2020-06-03. Talent Chooses You available in PDF, EPUB and Kindle. If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Principles and Practice of Marketing
Principles and Practice of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Principles and Practice of Marketing write by Jim Blythe. This book was released on 2013-11-05. Principles and Practice of Marketing available in PDF, EPUB and Kindle. When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
I Love Jesus, But I Want to Die
I Love Jesus, But I Want to Die - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook I Love Jesus, But I Want to Die write by Sarah J. Robinson. This book was released on 2021-05-11. I Love Jesus, But I Want to Die available in PDF, EPUB and Kindle. A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
