Copy This Book! - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Copy This Book! write by Paul J. Heald. This book was released on 2020-11-24. Copy This Book! available in PDF, EPUB and Kindle. In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
The Art of the Click
The Art of the Click - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art of the Click write by Glenn Fisher. This book was released on 2018-10-01. The Art of the Click available in PDF, EPUB and Kindle. Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Copybook
Copybook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Copybook write by . This book was released on 1820. Copybook available in PDF, EPUB and Kindle. A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.
Good Furniture
Good Furniture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Good Furniture write by . This book was released on 1920. Good Furniture available in PDF, EPUB and Kindle.
Journalism Series
Journalism Series - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Journalism Series write by University of Missouri. This book was released on 1921. Journalism Series available in PDF, EPUB and Kindle.
