Green Fashion Retail

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Release : 2016-10-18
Genre : Business & Economics
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Book Rating : 405/5 ( reviews)

Green Fashion Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Green Fashion Retail write by Jochen Strähle. This book was released on 2016-10-18. Green Fashion Retail available in PDF, EPUB and Kindle. This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

Driving Green Marketing in Fashion and Retail

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Release : 2024-05-28
Genre : Business & Economics
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Book Rating : /5 ( reviews)

Driving Green Marketing in Fashion and Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Driving Green Marketing in Fashion and Retail write by Tarnanidis, Theodore K.. This book was released on 2024-05-28. Driving Green Marketing in Fashion and Retail available in PDF, EPUB and Kindle. Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

Green Fashion

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Release : 2015-12-30
Genre : Science
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Book Rating : 111/5 ( reviews)

Green Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Green Fashion write by Subramanian Senthilkannan Muthu. This book was released on 2015-12-30. Green Fashion available in PDF, EPUB and Kindle. This book deals with the important aspects of green fashion including​ Animal Welfare in Ethical Fashion, ​Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.

Sustainable Fashion Supply Chain Management

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Release : 2015-03-20
Genre : Business & Economics
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Book Rating : 039/5 ( reviews)

Sustainable Fashion Supply Chain Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sustainable Fashion Supply Chain Management write by Tsan-Ming Choi. This book was released on 2015-03-20. Sustainable Fashion Supply Chain Management available in PDF, EPUB and Kindle. This handbook is a compilation of comprehensive reference sources that provide state-of-the-art findings on both theoretical and applied research on sustainable fashion supply chain management. It contains three parts, organized under the headings of “Reviews and Discussions,” “Analytical Research,” and “Empirical Research,” featuring peer-reviewed papers contributed by researchers from Asia, Europe, and the US. This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic. In the fashion industry, disposable fashion under the fast fashion concept has become a trend. In this trend, fashion supply chains must be highly responsive to market changes and able to produce fashion products in very small quantities to satisfy changing consumer needs. As a result, new styles will appear in the market within a very short time and fashion brands such as Zara can reduce the whole process cycle from conceptual design to a final ready-to-sell “well-produced and packaged” product on the retail sales floor within a few weeks. From the supply chain’s perspective, the fast fashion concept helps to match supply and demand and lowers inventory. Moreover, since many fast fashion companies, e.g., Zara, H&M, and Topshop, adopt a local sourcing approach and obtain supply from local manufacturers (to cut lead time), the corresponding carbon footprint is much reduced. Thus, this local sourcing scheme under fast fashion would enhance the level of environmental friendliness compared with the more traditional offshore sourcing. Furthermore, since the fashion supply chain is notorious for generating high volumes of pollutants, involving hazardous materials in the production processes, and producing products by companies with low social responsibility, new management principles and theories, especially those that take into account consumer behaviours and preferences, need to be developed to address many of these issues in order to achieve the goal of sustainable fashion supply chain management. The topics covered include Reverse Logistics of US Carpet Recycling; Green Brand Strategies in the Fashion Industry; Impacts of Social Media on Consumers’ Disposals of Apparel; Fashion Supply Chain Network Competition with Eco-labelling; Reverse Logistics as a Sustainable Supply Chain Practice for the Fashion Industry; Apparel Manufacturers’ Path to World-class Corporate Social Responsibility; Sustainable Supply Chain Management in the Slow-Fashion Industry; Mass Market Second-hand Clothing Retail Operations in Hong Kong; Constraints and Drivers of Growth in the Ethical Fashion Sector: The case of France; and Effects of Used Garment Collection Programmes in Fast Fashion Brands.

Making Jeans Green

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Release : 2018-05-20
Genre : Business & Economics
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Book Rating : 534/5 ( reviews)

Making Jeans Green - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Jeans Green write by Paulina Szmydke-Cacciapalle. This book was released on 2018-05-20. Making Jeans Green available in PDF, EPUB and Kindle. Consumers spend approximately $93 billion on denim products every year. This consumption comes at a great cost, with thousands of litres of fresh water, hazardous chemicals and energy contributing to just one pair of jeans, leaving the environment and the industry vulnerable to pollution and climate change. Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages. This book will be of great interest to fashion students and researchers, as well as designers, fashion executives, policy-makers and anyone who comes into contact with the world of denim.