Author : W. Matthew Shipman
Release : 2015-08-15
Genre : Language Arts & Disciplines
Kind :
Book Rating : 46X/5 ( reviews)

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Handbook for Science Public Information Officers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook for Science Public Information Officers write by W. Matthew Shipman. This book was released on 2015-08-15. Handbook for Science Public Information Officers available in PDF, EPUB and Kindle. In today s changing media landscape, institutions such as universities, state and federal agencies, laboratories, nonprofit organizations, and research societies increasingly employ science public information officers to get the word out about the scientific research they are conducting or sponsoring. These PIOs now outnumber traditional science journalists and are increasingly responsible for communicating science to wider audiences. In this book, reporter-turned-PIO W. Matthew Shipman offers guidance to both new and experienced PIOs about how to make good decisions and serve as effective liaisons between their institutions and the public. Throughout, he focuses on applying general principles of effective communication to the specific challenges of explaining complex science to nonexpert audiences, coaching scientists to interact with the media, and navigating the particular types of communications crises that arise out of scientific research."