Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World write by Keikhosrokiani, Pantea. This book was released on 2023-04-05. Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World available in PDF, EPUB and Kindle. Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era write by Keikhosrokiani, Pantea. This book was released on 2022-06-24. Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era available in PDF, EPUB and Kindle. The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Marketing and Smart Technologies
Marketing and Smart Technologies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Smart Technologies write by José Luís Reis. This book was released on . Marketing and Smart Technologies available in PDF, EPUB and Kindle. Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
Marketing Innovation Strategies and Consumer Behavior
Marketing Innovation Strategies and Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Innovation Strategies and Consumer Behavior write by Barbosa, Belem. This book was released on 2024-04-09. Marketing Innovation Strategies and Consumer Behavior available in PDF, EPUB and Kindle. In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Augmented and Virtual Reality in the Metaverse
Augmented and Virtual Reality in the Metaverse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Augmented and Virtual Reality in the Metaverse write by Vladimir Geroimenko. This book was released on . Augmented and Virtual Reality in the Metaverse available in PDF, EPUB and Kindle.
