Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices write by Kaufmann, Hans-Ruediger. This book was released on 2014-03-31. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices available in PDF, EPUB and Kindle. The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Handbook of Research on Consumerism in Business and Marketing
Handbook of Research on Consumerism in Business and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Consumerism in Business and Marketing write by Hans Rüdiger Kaufmann. This book was released on 2014. Handbook of Research on Consumerism in Business and Marketing available in PDF, EPUB and Kindle. "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior".
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Handbook of Research on Consumerism and Buying Behavior in Developing Nations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Consumerism and Buying Behavior in Developing Nations write by Gbadamosi, Ayantunji. This book was released on 2016-05-31. Handbook of Research on Consumerism and Buying Behavior in Developing Nations available in PDF, EPUB and Kindle. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Contemporary Consumerism write by Kaufmann, Hans Ruediger. This book was released on 2019-09-20. Handbook of Research on Contemporary Consumerism available in PDF, EPUB and Kindle. Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer write by Dadwal, Sumesh Singh. This book was released on 2019-11-15. Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer available in PDF, EPUB and Kindle. Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
