Handbook of Research on Digital Transformation Management and Tools - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Digital Transformation Management and Tools write by Richard Pettinger. This book was released on 2022. Handbook of Research on Digital Transformation Management and Tools available in PDF, EPUB and Kindle. "The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Handbook of Research on Digital Transformation Management and Tools
Handbook of Research on Digital Transformation Management and Tools - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Digital Transformation Management and Tools write by Pettinger, Richard. This book was released on 2022-06-30. Handbook of Research on Digital Transformation Management and Tools available in PDF, EPUB and Kindle. Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Handbook of Research on Smart Management for Digital Transformation
Handbook of Research on Smart Management for Digital Transformation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Smart Management for Digital Transformation write by Barbosa, Belem. This book was released on 2022-03-11. Handbook of Research on Smart Management for Digital Transformation available in PDF, EPUB and Kindle. In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing write by El-Gohary, Hatem. This book was released on 2021-06-25. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing available in PDF, EPUB and Kindle. The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Handbook of Research on Digital Citizenship and Management During Crises
Handbook of Research on Digital Citizenship and Management During Crises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Digital Citizenship and Management During Crises write by Erdem Öngün. This book was released on 2021-11-12. Handbook of Research on Digital Citizenship and Management During Crises available in PDF, EPUB and Kindle. "Beginning with a refined definition of the concept of digital citizenship and the related literacy, this research book endeavors to cover many other different components engaged with the digital world responsibilities, creating awareness as a digital citizen capable of helping or conflicting with others in the digital world especially during a period of crisis"--
