Handbook of Research on Distribution Channels - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Distribution Channels write by Charles A. Ingene. This book was released on 2019. Handbook of Research on Distribution Channels available in PDF, EPUB and Kindle. Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
The Manager's Guide to Distribution Channels
The Manager's Guide to Distribution Channels - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Manager's Guide to Distribution Channels write by Linda Gorchels. This book was released on 2004-05-22. The Manager's Guide to Distribution Channels available in PDF, EPUB and Kindle. Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Distribution Strategy
Distribution Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Distribution Strategy write by Livio Moretti. This book was released on 2018-11-02. Distribution Strategy available in PDF, EPUB and Kindle. This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
Handbook of Market Research
Handbook of Market Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Market Research write by Christian Homburg. This book was released on 2021-12-03. Handbook of Market Research available in PDF, EPUB and Kindle. In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Handbook of Research on the Applications of International Transportation and Logistics for World Trade
Handbook of Research on the Applications of International Transportation and Logistics for World Trade - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on the Applications of International Transportation and Logistics for World Trade write by Ceyhun, Gökçe Çiçek. This book was released on 2019-12-06. Handbook of Research on the Applications of International Transportation and Logistics for World Trade available in PDF, EPUB and Kindle. In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.
