Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing write by El-Gohary, Hatem. This book was released on 2021-06-25. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing available in PDF, EPUB and Kindle. The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
IoT, Digital Transformation, and the Future of Global Marketing
IoT, Digital Transformation, and the Future of Global Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook IoT, Digital Transformation, and the Future of Global Marketing write by Hatem El-Gohary. This book was released on 2021. IoT, Digital Transformation, and the Future of Global Marketing available in PDF, EPUB and Kindle. This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty
Handbook of Research on Smart Management for Digital Transformation
Handbook of Research on Smart Management for Digital Transformation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Smart Management for Digital Transformation write by Barbosa, Belem. This book was released on 2022-03-11. Handbook of Research on Smart Management for Digital Transformation available in PDF, EPUB and Kindle. In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies
Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies write by Wynn, Martin George. This book was released on 2021-10-15. Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies available in PDF, EPUB and Kindle. Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Handbook of Research on Global Perspectives on International Advertising
Handbook of Research on Global Perspectives on International Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Global Perspectives on International Advertising write by Krom, Ipek. This book was released on 2022-06-24. Handbook of Research on Global Perspectives on International Advertising available in PDF, EPUB and Kindle. International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
