Handbook of Research on the Interplay Between Service Quality and Customer Delight - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on the Interplay Between Service Quality and Customer Delight write by Sarma, Sarmistha. This book was released on 2023-01-31. Handbook of Research on the Interplay Between Service Quality and Customer Delight available in PDF, EPUB and Kindle. Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
The Handbook of Customer Satisfaction and Loyalty Measurement
The Handbook of Customer Satisfaction and Loyalty Measurement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Customer Satisfaction and Loyalty Measurement write by Nigel Hill. This book was released on 2017-03-02. The Handbook of Customer Satisfaction and Loyalty Measurement available in PDF, EPUB and Kindle. Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
Consumer Experience and Decision-Making in the Metaverse
Consumer Experience and Decision-Making in the Metaverse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Experience and Decision-Making in the Metaverse write by Tarnanidis, Theodore. This book was released on 2024-06-24. Consumer Experience and Decision-Making in the Metaverse available in PDF, EPUB and Kindle. Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector write by Panwar, Upendra Singh. This book was released on 2016-04-11. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector available in PDF, EPUB and Kindle. Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices write by Akel, Gökhan. This book was released on 2022-06-24. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices available in PDF, EPUB and Kindle. Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
