Handbook on Customer Centricity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook on Customer Centricity write by Robert W. Palmatier. This book was released on 2019. Handbook on Customer Centricity available in PDF, EPUB and Kindle. Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer-Centric Marketing Strategies: Tools for Building Organizational Performance write by Kaufmann, Hans-Ruediger. This book was released on 2012-11-30. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance available in PDF, EPUB and Kindle. As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Customer Centricity
Customer Centricity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Centricity write by Peter Fader. This book was released on 2012. Customer Centricity available in PDF, EPUB and Kindle. Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
The Customer Centricity Playbook
The Customer Centricity Playbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Customer Centricity Playbook write by Peter Fader. This book was released on 2018-10-30. The Customer Centricity Playbook available in PDF, EPUB and Kindle. A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Hooked on Customers
Hooked on Customers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hooked on Customers write by Robert G. Thompson. This book was released on 2014. Hooked on Customers available in PDF, EPUB and Kindle. "Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don't have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers' values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson's discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way.
