Handbook on Tourism Destination Branding - Executive Summary, Japanese version - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook on Tourism Destination Branding - Executive Summary, Japanese version write by . This book was released on 2020. Handbook on Tourism Destination Branding - Executive Summary, Japanese version available in PDF, EPUB and Kindle.
Sustainable Tourism Dialogues in Africa
Sustainable Tourism Dialogues in Africa - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sustainable Tourism Dialogues in Africa write by Judy Kepher Gona. This book was released on 2022-03-21. Sustainable Tourism Dialogues in Africa available in PDF, EPUB and Kindle. Focusing on the future of tourism, Sustainable Tourism Dialogues in Africa is inclusive of experienced and emerging researchers, as well as incorporating local stakeholders in the tourism industry: architects, tourism operators, sustainable tourism lobbyists, policy makers, archaeologists, and geographers. The editors are frontline sustainable tourism advocates in Africa, and the book’s thematic content is derived from 30 inter-university seminars on sustainable tourism hosted by Sustainable Travel & Tourism Agenda Kenya from 2017 to November 2019. These seminars involved the participation of 17 universities in Kenya, tourism operators, conservationists, developmentalists, investors, policy makers, and students. Every chapter is a voice projecting aspirations for the responsible management of tourism in Africa and promoting the ideals of sustainable tourism that young people in Africa advocate for the industry’s future. In so doing, the authors pinpoint the necessary actions for bringing about transformations in sustainable development of tourism. The book thus seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in Africa.
Handbook on Tourism Destination Branding
Handbook on Tourism Destination Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook on Tourism Destination Branding write by . This book was released on 2009. Handbook on Tourism Destination Branding available in PDF, EPUB and Kindle. Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Boosting Tourism Development through Intellectual Property Development
Boosting Tourism Development through Intellectual Property Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Boosting Tourism Development through Intellectual Property Development write by World Intellectual Property Organization. This book was released on 2021-04-23. Boosting Tourism Development through Intellectual Property Development available in PDF, EPUB and Kindle. This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Destination Branding
Destination Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Branding write by Nigel Morgan. This book was released on 2007-06-07. Destination Branding available in PDF, EPUB and Kindle. In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
