Social Marketing and Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Marketing and Social Change write by R. Craig Lefebvre. This book was released on 2013-01-18. Social Marketing and Social Change available in PDF, EPUB and Kindle. How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Using Performance Monitoring to Improve Community Health
Using Performance Monitoring to Improve Community Health - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Using Performance Monitoring to Improve Community Health write by Institute of Medicine. This book was released on 1997-01-02. Using Performance Monitoring to Improve Community Health available in PDF, EPUB and Kindle. This report summarizes the proceedings of a May 1995 workshop, which reviewed a variety of public and private activities in health-related performance monitoring. An opening presentation focused on the experiences in conducting and using an assessment of health status in New York City's Washington Heights/Inwood neighborhood. The subsequent presentation explored characteristics and limitations of health plan performance indicators and how they might be applied in a broader community context. The final presentation in this portion of the workshop reviewed the development of measures of public health practice for assessing the performance of local health departments and Illinois' application of such assessments in certification of its local health departments.
Women's Health and Social Change
Women's Health and Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Women's Health and Social Change write by Ellen Annandale. This book was released on 2008-07-14. Women's Health and Social Change available in PDF, EPUB and Kindle. Shortlisted for the BSA Sociology of Health and Illness Book Prize 2009 In this important text, Ellen Annandale provides a comprehensive and persuasive analysis of the contemporary social relations of gender and women’s health, outlining what an adequate feminist analysis of women’s health might look like.
The Systems Work of Social Change
The Systems Work of Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Systems Work of Social Change write by Cynthia Rayner. This book was released on 2021-10-12. The Systems Work of Social Change available in PDF, EPUB and Kindle. The issues of poverty, inequality, racial injustice, and climate change have never been more pressing or paralyzing. Current approaches to social change, which rely on linear thinking and traditional power dynamics to 'solve' social problems, are not helping. In fact, they may only beentrenching the status quo.Systemic social challenges produce bewildering results when we try to solve them due to their complexity, scale, and depth. While strategies to tackle complexity and scale have received significant attention and investment, challenges that arise from deeply-held beliefs, values, and assumptions thatno longer serve us well have been largely overlooked. This book draws on stories of committed social changemakers to uncover a set of principles and practices for social change that dramatically depart from the industrial approach. Rather than delivering solutions or being lured by grander visionsof 'systems change', these principles and practices focus on the process of change itself. Simple yet profound, these stories distil a timely set of lessons for leaders, scholars, and policymakers on how connection, context, and power sit at the heart of the change process, ensuring broader agencyfor people and communities while building social systems that are responsive in a rapidly-changing world.
Entertainment-Education and Social Change
Entertainment-Education and Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entertainment-Education and Social Change write by Arvind Singhal. This book was released on 2003-12-08. Entertainment-Education and Social Change available in PDF, EPUB and Kindle. Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
