Health Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health Communication write by Renata Schiavo. This book was released on 2011-01-11. Health Communication available in PDF, EPUB and Kindle. Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Why Wellness Sells
Why Wellness Sells - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Why Wellness Sells write by Colleen Derkatch. This book was released on 2022-12-13. Why Wellness Sells available in PDF, EPUB and Kindle. How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.
Making Health Communication Programs Work
Making Health Communication Programs Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Health Communication Programs Work write by . This book was released on 1992. Making Health Communication Programs Work available in PDF, EPUB and Kindle. Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Health Communication for Health Care Professionals
Health Communication for Health Care Professionals - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health Communication for Health Care Professionals write by Michael P. Pagano, PhD, PA-C. This book was released on 2016-08-28. Health Communication for Health Care Professionals available in PDF, EPUB and Kindle. Promotes an interdisciplinary approach to the study of health communication According to the Joint Commission, over 75% of all serious medical errors in this country result from miscommunication. Based in these adverse realities and the author philosophy that communication is a clinical skill integral to effective health care delivery, this comprehensive text addresses thetheories and abilities needed by all health care providers. The only text written specifically for students of nursing, medicine, physical therapy,pharmacy, dentistry, physician assistants and opticians, this book incorporates recommendations for specific multimedia, suggestions for class discussion and interactive case studies to provide a rich and multi-perspective learning experience for gaining optimal expertise in effective health communication The author underscores the importance of developing and maintaining successful relationships with patients, peers, and colleagues as a cornerstone ofeffective health care outcomes. With an emphasis on interactive learning, the text utilizescommunication theories to analyze verbal and non-verbalbehaviors in diverse health care contexts and assess which are more effective and why. Summaries at the end of each chapter discuss health communicationoutcomes. Chapters cover interpersonal and gendered communication, provider-patient communication, intercultural communication, organizationalcommunication, team communication, malpractice, palliative care, end-of-life communication, and many other topics. Key Features: Fosters a patient-centered, interdisciplinary, multidimensional learning experience for health care students Recommends experiential learning using videos, films, and related discussion exercises Presents case study role-plays Provides companion case study resource to enhance learning objectives
Working on Health Communication
Working on Health Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Working on Health Communication write by Nova Corcoran. This book was released on 2010-12-29. Working on Health Communication available in PDF, EPUB and Kindle. This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.
