Heritage Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Heritage Marketing write by Shashi Misiura. This book was released on 2006. Heritage Marketing available in PDF, EPUB and Kindle. This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Corporate Heritage Marketing
Corporate Heritage Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Heritage Marketing write by Angelo Riviezzo. This book was released on 2021-05-30. Corporate Heritage Marketing available in PDF, EPUB and Kindle. Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Cultural Heritage Marketing
Cultural Heritage Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cultural Heritage Marketing write by Izabella Parowicz. This book was released on 2018-10-25. Cultural Heritage Marketing available in PDF, EPUB and Kindle. Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Marketing Heritage
Marketing Heritage - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Heritage write by Yorke Rowan. This book was released on 2004-09-01. Marketing Heritage available in PDF, EPUB and Kindle. What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.
Sustainable Marketing of Cultural and Heritage Tourism
Sustainable Marketing of Cultural and Heritage Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sustainable Marketing of Cultural and Heritage Tourism write by Deepak Chhabra. This book was released on 2010-04-19. Sustainable Marketing of Cultural and Heritage Tourism available in PDF, EPUB and Kindle. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
