The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes write by Margaret Mark. This book was released on 2001-02-06. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes available in PDF, EPUB and Kindle. A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
The Hero's Guide to Saving Your Kingdom
The Hero's Guide to Saving Your Kingdom - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Hero's Guide to Saving Your Kingdom write by Christopher Healy. This book was released on 2012-05-01. The Hero's Guide to Saving Your Kingdom available in PDF, EPUB and Kindle. Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.
Outlaw Heroes in Myth and History
Outlaw Heroes in Myth and History - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Outlaw Heroes in Myth and History write by Graham Seal. This book was released on 2011. Outlaw Heroes in Myth and History available in PDF, EPUB and Kindle. This book is an overview and analysis of the global tradition of the outlaw hero. The mythology and history of the outlaw hero is traced from the Roman Empire to the present, showing how both real and mythic figures have influenced social, political, economic and cultural outcomes in many times and places. The book also looks at the contemporary continuations of the outlaw hero mythology, not only in popular culture and everyday life, but also in the current outbreak of global terrorism. The book also presents a more general argument related to the importance of understanding folk and popular mythologies in historical contexts. Outlaw heroes have a strong purchase in high and popular culture, appearing in film, books, plays, music, drama, art, even ballet. To simply ignore and discard such powerful expressions without understanding their origins, persistence and especially their ongoing cultural consequences, is to refuse the opportunity to comprehend some profoundly important aspects of human behaviour. These issues are pursued through discussion of the processes through which real and mythical outlaw heroes are romanticised, sentimentalised, sanitised, commodified and mythologised. The result is a new position in the continuing controversy over the existence the 'social bandit' that highlights the central role of mythology in the creation and perpetuation of outlaw heroes.
Archetypes in Branding
Archetypes in Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Archetypes in Branding write by Margaret Hartwell. This book was released on 2012-09-13. Archetypes in Branding available in PDF, EPUB and Kindle. Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Awakening the Heroes Within
Awakening the Heroes Within - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Awakening the Heroes Within write by Carol S. Pearson. This book was released on 2012-07-31. Awakening the Heroes Within available in PDF, EPUB and Kindle. "The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.
