Hospitality Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hospitality Branding write by Chekitan S. Dev. This book was released on 2012-11-01. Hospitality Branding available in PDF, EPUB and Kindle. In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Employer Branding for the Hospitality and Tourism Industry
Employer Branding for the Hospitality and Tourism Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Employer Branding for the Hospitality and Tourism Industry write by Sjoerd Gehrels. This book was released on 2019-07-10. Employer Branding for the Hospitality and Tourism Industry available in PDF, EPUB and Kindle. This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Handbook of Hospitality Marketing Management
Handbook of Hospitality Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Hospitality Marketing Management write by Haemoon Oh. This book was released on 2009-11-04. Handbook of Hospitality Marketing Management available in PDF, EPUB and Kindle. This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Hospitality Marketing
Hospitality Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hospitality Marketing write by Francis Buttle. This book was released on 2016-10-04. Hospitality Marketing available in PDF, EPUB and Kindle. This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Hospitality Marketing Management
Hospitality Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hospitality Marketing Management write by David C. Bojanic. This book was released on 2016-11-16. Hospitality Marketing Management available in PDF, EPUB and Kindle. Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
