Hospitality Strategic Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hospitality Strategic Management write by Cathy A. Enz. This book was released on 2009-04-07. Hospitality Strategic Management available in PDF, EPUB and Kindle. Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Handbook of Hospitality Strategic Management
Handbook of Hospitality Strategic Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Hospitality Strategic Management write by Michael Olsen. This book was released on 2008-09-10. Handbook of Hospitality Strategic Management available in PDF, EPUB and Kindle. Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management for Hospitality and Tourism write by Fevzi Okumus. This book was released on 2019-10-30. Strategic Management for Hospitality and Tourism available in PDF, EPUB and Kindle. Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management for Tourism, Hospitality and Events write by Nigel Evans. This book was released on 2015-01-30. Strategic Management for Tourism, Hospitality and Events available in PDF, EPUB and Kindle. Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Strategic Management for Hospitality and Travel: Today and Tomorrow
Strategic Management for Hospitality and Travel: Today and Tomorrow - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management for Hospitality and Travel: Today and Tomorrow write by Frederick Demicco. This book was released on 2019-04-30. Strategic Management for Hospitality and Travel: Today and Tomorrow available in PDF, EPUB and Kindle. Focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
