How Small and Medium-sized Enterprises (SMEs) can be competitive - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How Small and Medium-sized Enterprises (SMEs) can be competitive write by M. Sebnem Ensari. This book was released on 2018-02-21. How Small and Medium-sized Enterprises (SMEs) can be competitive available in PDF, EPUB and Kindle. The environmental analysis is an important instrument for the SMEs, and it can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro; potential competitors; substitutes; customers; competitors; suppliers; assets; and competencies. This book explains the relationship of the SMEs with their environments under this perspective, and gives sectoral examples for clarification. Each part is written by different academicians to reflect different points of view. (Series: International Economics, Vol. 5) [Subject: International Economics, Business Studies]
Competitive Strategies for Small and Medium Enterprises
Competitive Strategies for Small and Medium Enterprises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competitive Strategies for Small and Medium Enterprises write by Klaus North. This book was released on 2016-02-19. Competitive Strategies for Small and Medium Enterprises available in PDF, EPUB and Kindle. This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their ‘dynamic capabilities’. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.
Small and Medium-sized Enterprises and the Global Economy
Small and Medium-sized Enterprises and the Global Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Small and Medium-sized Enterprises and the Global Economy write by Gerald I. Susman. This book was released on 2007-01-01. Small and Medium-sized Enterprises and the Global Economy available in PDF, EPUB and Kindle. Globalization has jarred the traditional role and competitiveness of small- and medium-sized enterprises. This masterful volume comprises leading scholars, policy makers and business leaders who have new insights and strategies for SMEs creating opportunities rather than being victims of globalization. The result is a breakthrough in our understanding of entrepreneurship in the global context. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade represents for SMEs. In doing so, it explores how SMEs can become more competitive at home and in foreign markets as stand-alone firms or as members of supplier and customer networks. SMEs are turning increasingly to innovation as a source of competitive advantage in order to protect their home markets and participate in expanding foreign markets. The contributors to this volume leading experts in entrepreneurship, innovation, and international business provide in-depth coverage of the most compelling issues facing SMEs. These include: innovation as a competitive strategy, network dynamics, ways to leverage technology, internationalization, and the role of the public sector in helping SMEs to overcome resource deficiencies. This comprehensive look at SMEs in the global marketplace will be of great interest to academics who study entrepreneurship, innovation, or international business, officials from public sector agencies with responsibility for helping SMEs to internationalize and become more innovative, and senior executives of SMEs or executives of larger companies who are considering collaboration with SMEs.
Competitive Advantage in SMEs
Competitive Advantage in SMEs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competitive Advantage in SMEs write by Oswald Jones. This book was released on 2003-04-02. Competitive Advantage in SMEs available in PDF, EPUB and Kindle. Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Michael Porter's Competitive Advantage Theory
Michael Porter's Competitive Advantage Theory - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Michael Porter's Competitive Advantage Theory write by Max Zapf. This book was released on 2011. Michael Porter's Competitive Advantage Theory available in PDF, EPUB and Kindle. Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Applied Sciences Chur, course: MSc Entrepreneurship, language: English, abstract: This report was commissioned to examine whether small and medium enterprises (SMEs) that target only a few market segments will promote their products and services more effectively than SMEs that target the mass market. The research draws attention to Porter's generic theory of competitive advantage by mainly concentrating on the third of his competitive advantage strategies, the focus strategy. Theory as well as a practical survey was used in order to falsify or approve the research question. Theory revealed Porter's focus strategy to have several key advantages over a mass market strategy which make firms pursuing such a strategy more effective in their product promotion efforts. First, a focused firm does not have to devote substantial resources into being all things to all people entailing less expenditure of time and money in comparison to a mass market strategy. Second, empirical evidence was found that customers do value specialized firms due to their focused capabilities. Third, a focused firm is less likely to be overwhelmed by great amount of different customer request and is more likely to identify and adapt to market changes in a quick time manner. Besides the advantages of a focus strategy, the research question is only supported when the SME makes bigger rivals to accommodate their existence in the segment(s) by creating circumstances in which the cost for the bigger rival in fighting the SME exceeds the cost of accommodating the SME. 27 SMEs from South Germany have returned completed questionnaires which were used to find practical evidence for answering the research question. Results revealed several tendencies which partly support theory. First, SMEs that pursue a focus strategy are more likely to do this with a differ
