How Strategic Communication Shapes Value and Innovation in Society

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Release : 2017-11-03
Genre : Business & Economics
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Book Rating : 177/5 ( reviews)

How Strategic Communication Shapes Value and Innovation in Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How Strategic Communication Shapes Value and Innovation in Society write by Betteke van Ruler. This book was released on 2017-11-03. How Strategic Communication Shapes Value and Innovation in Society available in PDF, EPUB and Kindle. Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Social Media and Crisis Communication

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Release : 2022-02-25
Genre : Business & Economics
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Book Rating : 963/5 ( reviews)

Social Media and Crisis Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media and Crisis Communication write by Yan Jin. This book was released on 2022-02-25. Social Media and Crisis Communication available in PDF, EPUB and Kindle. The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

Public Relations

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Release : 2021-02-08
Genre : Language Arts & Disciplines
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Book Rating : 604/5 ( reviews)

Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations write by Chiara Valentini. This book was released on 2021-02-08. Public Relations available in PDF, EPUB and Kindle. What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Communication in Uncertain Times

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Release : 2024-05-31
Genre : Business & Economics
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Book Rating : 923/5 ( reviews)

Communication in Uncertain Times - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communication in Uncertain Times write by Sabine Einwiller. This book was released on 2024-05-31. Communication in Uncertain Times available in PDF, EPUB and Kindle. Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

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Release : 2023-02-01
Genre : Business & Economics
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Book Rating : 978/5 ( reviews)

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times write by Natalia Rodríguez-Salcedo. This book was released on 2023-02-01. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times available in PDF, EPUB and Kindle. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.