How to Create & Market a Successful Seminar Or Workshop - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Create & Market a Successful Seminar Or Workshop write by Howard L. Shenson. This book was released on 1981. How to Create & Market a Successful Seminar Or Workshop available in PDF, EPUB and Kindle.
How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Develop and Promote Successful Seminars and Workshops write by Howard L. Shenson. This book was released on 1990. How to Develop and Promote Successful Seminars and Workshops available in PDF, EPUB and Kindle. A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
How to Create and Market a Successful Seminar Or Workshop
How to Create and Market a Successful Seminar Or Workshop - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Create and Market a Successful Seminar Or Workshop write by Howard L. Shenson. This book was released on 1987. How to Create and Market a Successful Seminar Or Workshop available in PDF, EPUB and Kindle.
Getting Started in Speaking, Training, or Seminar Consulting
Getting Started in Speaking, Training, or Seminar Consulting - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Getting Started in Speaking, Training, or Seminar Consulting write by Robert W. Bly. This book was released on 2002-03-14. Getting Started in Speaking, Training, or Seminar Consulting available in PDF, EPUB and Kindle. How to make a living speaking, training, and running workshops andseminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer.
Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Managing Tourism Destinations write by Alastair M. Morrison. This book was released on 2023-07-31. Marketing and Managing Tourism Destinations available in PDF, EPUB and Kindle. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
