HTML5 Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook HTML5 Advertising write by John Percival. This book was released on 2013-02-03. HTML5 Advertising available in PDF, EPUB and Kindle. Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.
HTML5
HTML5 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook HTML5 write by Adam McDaniel. This book was released on 2011-11-08. HTML5 available in PDF, EPUB and Kindle. "HTML5 is the latest iteration of the standard markup language for creating Web pages. It boasts extensive updates from its predecessor and allows you to incorporate rich media content into a site without any dependence on extra software such as Flash. Packed with hundreds of screen shots, this visual guide introduces you to the many new features and abilities of HTML5 and shows you the many exciting new possibilities that exist for designing dynamic Web pages."--Publisher description.
HTML5 for Publishers
HTML5 for Publishers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook HTML5 for Publishers write by Sanders Kleinfeld. This book was released on 2011-10-06. HTML5 for Publishers available in PDF, EPUB and Kindle. HTML5 is revolutionizing the Web, and now it's coming to your ebook reader! With the release of the EPUB 3 specification, HTML5 support is officially a part of the EPUB standard, and publishers are able to take full advantage of HTML5's rich feature set to add rich media and interactivity to their ebook content. HTML5 for Publishers gives an overview of some of the most exciting features HTML5 provides to ebook content creators--audio/video, geolocation, and the Canvas--and shows how to put them in action. Learn how to: Intersperse audio/video with textual content Create a graphing calculator to display algebraic equations on the Canvas Use geolocation to customize a work of fiction with details from the reader's locale Employ MathML to create an interactive equation solver Make a coloring book using SVG and JavaScript
Chapter 2: Digital Publishing Formats and Their Capabilities
Chapter 2: Digital Publishing Formats and Their Capabilities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Chapter 2: Digital Publishing Formats and Their Capabilities write by Pariah S. Burke. This book was released on 2015-03-13. Chapter 2: Digital Publishing Formats and Their Capabilities available in PDF, EPUB and Kindle. Like devices, epublication formats are numerous and varied, with differences, sometimes subtle, between them, but large divergences in purpose, capability and device support. Consequently, it’s most logical and productive to think of epublications in terms of format classes, with each class offering a particular combination of purpose, capability, and device support. In this chapter, you will learn about the following formats: Reflowable EPUBFixed-LayoutKindle FormatsPDF
Inside Book Publishing
Inside Book Publishing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Inside Book Publishing write by Giles Clark. This book was released on 2019-08-09. Inside Book Publishing available in PDF, EPUB and Kindle. Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution. As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.
