Humanizing Big Data - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Humanizing Big Data write by Colin Strong. This book was released on 2015-03-03. Humanizing Big Data available in PDF, EPUB and Kindle. Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.
The Human Element of Big Data
The Human Element of Big Data - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Human Element of Big Data write by Geetam S. Tomar. This book was released on 2016-10-26. The Human Element of Big Data available in PDF, EPUB and Kindle. The proposed book talks about the participation of human in Big Data.How human as a component of system can help in making the decision process easier and vibrant.It studies the basic build structure for big data and also includes advanced research topics.In the field of Biological sciences, it comprises genomic and proteomic data also. The book swaps traditional data management techniques with more robust and vibrant methodologies that focus on current requirement and demand through human computer interfacing in order to cope up with present business demand. Overall, the book is divided in to five parts where each part contains 4-5 chapters on versatile domain with human side of Big Data.
Humanizing B2B
Humanizing B2B - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Humanizing B2B write by Paul Cash. This book was released on 2021-04-26. Humanizing B2B available in PDF, EPUB and Kindle. If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Humanizing Data Strategy
Humanizing Data Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Humanizing Data Strategy write by Tiankai Feng. This book was released on 2024-07-25. Humanizing Data Strategy available in PDF, EPUB and Kindle.
Big Data Analytics for Human-Computer Interactions: A New Era of Computation
Big Data Analytics for Human-Computer Interactions: A New Era of Computation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Big Data Analytics for Human-Computer Interactions: A New Era of Computation write by Kuldeep Singh Kaswan. This book was released on 2023-08-28. Big Data Analytics for Human-Computer Interactions: A New Era of Computation available in PDF, EPUB and Kindle. Big Data is playing a vital role in HCI projects across a range of industries: healthcare, cybersecurity, forensics, education, business organizations, and scientific research. Big data analytics requires advanced tools and techniques to store, process and analyze the huge volume of data. Working on HCI projects requires specific skill sets to implement IT solutions. Big Data Analytics for Human-Computer Interactions: A New Era of Computation is a comprehensive guide that discusses the evolution of Big Data in Human Computer Interaction from promise to reality. This book provides an introduction to Big Data and HCI, followed by an overview of the state-of-the-art algorithms for processing big data, Subsequent chapters also explain the characteristics, applications, opportunities and challenges of big data systems, by describing theoretical, practical, and simulation concepts of computational intelligence and big data analytics used in designing HIC systems. The book also presents solutions for analyzing complex patterns in user data and improving productivity. Readers will be able to understand the technology that drives big data solutions in HCI projects and understand its capacity in transforming an organization. The book also helps the reader to understand HCI system design and explains how to evaluate an application portfolio that can be used when selecting pilot projects. This book is a resource for researchers, students, and professionals interested in the fields of HCI, artificial intelligence, data analytics, and computer engineering.
