Imaging in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Imaging in Advertising write by Fern L. Johnson. This book was released on 2012-08-06. Imaging in Advertising available in PDF, EPUB and Kindle. The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Measuring Up
Measuring Up - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Measuring Up write by Vickie Rutledge Shields. This book was released on 2013-03-01. Measuring Up available in PDF, EPUB and Kindle. The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Body Image and the Advertising Process
Body Image and the Advertising Process - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Body Image and the Advertising Process write by Steve Hanseung Sohn. This book was released on 2006. Body Image and the Advertising Process available in PDF, EPUB and Kindle.
Digital Imaging for Advertising
Digital Imaging for Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Imaging for Advertising write by . This book was released on . Digital Imaging for Advertising available in PDF, EPUB and Kindle.
Evaluating the Benefits of Advertising Freestanding Imaging Centers
Evaluating the Benefits of Advertising Freestanding Imaging Centers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Evaluating the Benefits of Advertising Freestanding Imaging Centers write by Advisory Board Company. Marketing and Planning Leadership Council. This book was released on 2003. Evaluating the Benefits of Advertising Freestanding Imaging Centers available in PDF, EPUB and Kindle.
