Inclusive Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Inclusive Place Branding write by Mihalis Karavatzis. This book was released on 2017-11-22. Inclusive Place Branding available in PDF, EPUB and Kindle. Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
A Research Agenda for Place Branding
A Research Agenda for Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Research Agenda for Place Branding write by Dominic Medway. This book was released on 2021-04-30. A Research Agenda for Place Branding available in PDF, EPUB and Kindle. This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Online Place Branding
Online Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Online Place Branding write by Phoenix Lam. This book was released on 2020-12-28. Online Place Branding available in PDF, EPUB and Kindle. Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
The Nordic Wave in Place Branding
The Nordic Wave in Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Nordic Wave in Place Branding write by Cecilia Cassinger. This book was released on . The Nordic Wave in Place Branding available in PDF, EPUB and Kindle. The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Place Branding
Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Place Branding write by Pantea Foroudi. This book was released on 2019-11-28. Place Branding available in PDF, EPUB and Kindle. Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
