Author : Frederick E. Webster
Release : 1984-08-10
Genre : Business & Economics
Kind :
Book Rating : /5 ( reviews)

GET EBOOK

Industrial Marketing Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Industrial Marketing Strategy write by Frederick E. Webster. This book was released on 1984-08-10. Industrial Marketing Strategy available in PDF, EPUB and Kindle. A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.