Innovating Mass-customized Service - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovating Mass-customized Service write by Robert O. Reitsma. This book was released on 2011. Innovating Mass-customized Service available in PDF, EPUB and Kindle.
Research in Mass Customization and Personalization
Research in Mass Customization and Personalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research in Mass Customization and Personalization write by Mitchell. This book was released on 2009-12-01. Research in Mass Customization and Personalization available in PDF, EPUB and Kindle. A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Customer Co-Design
Customer Co-Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Co-Design write by Stefan R. Thallmaier. This book was released on 2014-10-15. Customer Co-Design available in PDF, EPUB and Kindle. Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
Mass Customization Information Systems in Business
Mass Customization Information Systems in Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mass Customization Information Systems in Business write by Blecker, Thorsten. This book was released on 2007-04-30. Mass Customization Information Systems in Business available in PDF, EPUB and Kindle. "This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.
Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases
Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases write by Frank T Piller. This book was released on 2009-12-30. Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases available in PDF, EPUB and Kindle. A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
