Innovations in the Designing and Marketing of Information Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovations in the Designing and Marketing of Information Services write by Jesubright, John Jeyasekar. This book was released on 2019-11-29. Innovations in the Designing and Marketing of Information Services available in PDF, EPUB and Kindle. Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Trends and Innovations in Marketing Information Systems
Trends and Innovations in Marketing Information Systems - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Trends and Innovations in Marketing Information Systems write by Tsiakis, Theodosios. This book was released on 2015-10-21. Trends and Innovations in Marketing Information Systems available in PDF, EPUB and Kindle. Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Marketing Information Products and Services
Marketing Information Products and Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Information Products and Services write by International Development Research Centre (Canada). This book was released on 1999. Marketing Information Products and Services available in PDF, EPUB and Kindle. Contributed articles presented at a workshop held in 1994.
Information Technology and Product Development
Information Technology and Product Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Information Technology and Product Development write by Satish Nambisan. This book was released on 2010-01-08. Information Technology and Product Development available in PDF, EPUB and Kindle. Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer write by Dadwal, Sumesh Singh. This book was released on 2019-11-15. Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer available in PDF, EPUB and Kindle. Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
