Innovative Marketing Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovative Marketing Communications write by Guy Masterman. This book was released on 2007-06-01. Innovative Marketing Communications available in PDF, EPUB and Kindle. Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Innovative Marketing Communications
Innovative Marketing Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovative Marketing Communications write by . This book was released on 2006. Innovative Marketing Communications available in PDF, EPUB and Kindle.
Innovative Marketing Communications
Innovative Marketing Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovative Marketing Communications write by G. Masterman. This book was released on 2006. Innovative Marketing Communications available in PDF, EPUB and Kindle.
Innovation in Advertising and Branding Communication
Innovation in Advertising and Branding Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation in Advertising and Branding Communication write by Lluís Mas-Manchón. This book was released on 2020-10-07. Innovation in Advertising and Branding Communication available in PDF, EPUB and Kindle. This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Strategic Innovative Marketing
Strategic Innovative Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Innovative Marketing write by Androniki Kavoura. This book was released on 2016-09-26. Strategic Innovative Marketing available in PDF, EPUB and Kindle. This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
