Intelligent Support Systems for Marketing Decisions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Intelligent Support Systems for Marketing Decisions write by Nikolaos F. Matsatsinis. This book was released on 2012-12-06. Intelligent Support Systems for Marketing Decisions available in PDF, EPUB and Kindle. Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Marketing Management Support Systems
Marketing Management Support Systems - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Management Support Systems write by Berend Wierenga. This book was released on 2012-12-06. Marketing Management Support Systems available in PDF, EPUB and Kindle. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Intelligent Decision-making Support Systems
Intelligent Decision-making Support Systems - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Intelligent Decision-making Support Systems write by Jatinder N.D. Gupta. This book was released on 2007-03-30. Intelligent Decision-making Support Systems available in PDF, EPUB and Kindle. This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interested in the application of IT and information systems in real business environment.
Marketing Decision Making and Decision Support
Marketing Decision Making and Decision Support - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Decision Making and Decision Support write by Gerrit H. van Bruggen. This book was released on 2010. Marketing Decision Making and Decision Support available in PDF, EPUB and Kindle. Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Multiple Criteria Decision Analysis: State of the Art Surveys
Multiple Criteria Decision Analysis: State of the Art Surveys - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multiple Criteria Decision Analysis: State of the Art Surveys write by José Figueira. This book was released on 2005. Multiple Criteria Decision Analysis: State of the Art Surveys available in PDF, EPUB and Kindle. MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is the most comprehensive work available to survey the state of the art in MCDA to date. Its 25 chapters are organized in eight parts and are written by 52 international leading experts. Each of these parts covers one of the central streams of multiple criteria decision analysis literature. These literature streams are: MCDA today, Foundations of MCDA, Our Ranking Methods, Multiattribute Utility Theory, Non-Classical MCDA Approaches, Multiobjective Mathematical Programming, Applications, and MCDM Software. The handbook presents the most up-to-date discussions on well-established methodologies and theories in the field, while systematically surveying emerging fields in MCDA such as conjoint measurement, fuzzy preferences, fuzzy integrals, rough sets, etc. MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is a valuable reference volume (more than 2000 references) for the field of decision analysis. It provides graduate students, researchers, and practitioners with a sweeping survey of MCDA theory, methodologies, and applications. It is a handbook that is particularly suitable for use in seminars in Decision Analysis, Decision Support, and Decision Theory.
