Intercultural Service Encounters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Intercultural Service Encounters write by Piyush Sharma. This book was released on 2018-06-19. Intercultural Service Encounters available in PDF, EPUB and Kindle. This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
The Language of Service Encounters
The Language of Service Encounters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Language of Service Encounters write by J. César Félix-Brasdefer. This book was released on 2015-04-30. The Language of Service Encounters available in PDF, EPUB and Kindle. A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
The Service Encounter
The Service Encounter - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Service Encounter write by John A. Czepiel. This book was released on 1985. The Service Encounter available in PDF, EPUB and Kindle.
Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-Cultural Aspects of Tourism and Hospitality write by Erdogan Koc. This book was released on 2020-09-03. Cross-Cultural Aspects of Tourism and Hospitality available in PDF, EPUB and Kindle. Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Advances in Global Marketing
Advances in Global Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Global Marketing write by Leonidas C. Leonidou. This book was released on 2017-10-20. Advances in Global Marketing available in PDF, EPUB and Kindle. This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
