Internal Marketing: Directions for Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internal Marketing: Directions for Management write by Barbara Lewis. This book was released on 2000-08-24. Internal Marketing: Directions for Management available in PDF, EPUB and Kindle. Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Internal Marketing
Internal Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internal Marketing write by Tatsuya Kimura. This book was released on 2017-04-21. Internal Marketing available in PDF, EPUB and Kindle. Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.
Internal Marketing
Internal Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internal Marketing write by David M. Brown. This book was released on 2020-10-29. Internal Marketing available in PDF, EPUB and Kindle. This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Internal Marketing
Internal Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internal Marketing write by Pervaiz K. Ahmed. This book was released on 2013-06-17. Internal Marketing available in PDF, EPUB and Kindle. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Internal Marketing
Internal Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internal Marketing write by Richard J. Varey. This book was released on 2000. Internal Marketing available in PDF, EPUB and Kindle. This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.
