International Business in the Information and Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Business in the Information and Digital Age write by Rob van Tulder. This book was released on 2018-11-16. International Business in the Information and Digital Age available in PDF, EPUB and Kindle. The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.
International Business in the Information and Digital Age
International Business in the Information and Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Business in the Information and Digital Age write by Rob van Tulder. This book was released on 2018-11-16. International Business in the Information and Digital Age available in PDF, EPUB and Kindle. The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.
Understanding the Business of Global Media in the Digital Age
Understanding the Business of Global Media in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding the Business of Global Media in the Digital Age write by Micky Lee. This book was released on 2017-10-16. Understanding the Business of Global Media in the Digital Age available in PDF, EPUB and Kindle. This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Global Marketing for the Digital Age
Global Marketing for the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Marketing for the Digital Age write by Bill Bishop. This book was released on 1999. Global Marketing for the Digital Age available in PDF, EPUB and Kindle. Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan? Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to: -- What new business opportunities are possible using digital technology -- Which countries are using digital technology and which ones need to catch up -- How a localized company can become global without a large capital investment -- Creating a global marketing vision -- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management -- How to use digital and online technology to promote your business -- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture -- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and others In this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.
IT Management in the Digital Age
IT Management in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook IT Management in the Digital Age write by Nils Urbach. This book was released on 2018-09-05. IT Management in the Digital Age available in PDF, EPUB and Kindle. This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes. "This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!" Sven Kreimendahl, Director Business Technology Services, Campana & Schott
