International Cases in Tourism Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Cases in Tourism Management write by Susan Horner. This book was released on 2004-02-18. International Cases in Tourism Management available in PDF, EPUB and Kindle. International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Embracing and Managing Change in Tourism
Embracing and Managing Change in Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Embracing and Managing Change in Tourism write by Bill Faulkner. This book was released on 2003-09-02. Embracing and Managing Change in Tourism available in PDF, EPUB and Kindle. Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.
International Case Studies in Tourism Marketing
International Case Studies in Tourism Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Case Studies in Tourism Marketing write by Gürhan Aktaş. This book was released on 2022-06-09. International Case Studies in Tourism Marketing available in PDF, EPUB and Kindle. This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
International Cultural Tourism
International Cultural Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Cultural Tourism write by David Leslie. This book was released on 2006-08-11. International Cultural Tourism available in PDF, EPUB and Kindle. International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
Case Based Research in Tourism, Travel, Hospitality and Events
Case Based Research in Tourism, Travel, Hospitality and Events - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Based Research in Tourism, Travel, Hospitality and Events write by Marianna Sigala. This book was released on 2022-01-05. Case Based Research in Tourism, Travel, Hospitality and Events available in PDF, EPUB and Kindle. This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
