International Marketing and the Country of Origin Effect - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing and the Country of Origin Effect write by G. Bertoli. This book was released on 2013-01-01. International Marketing and the Country of Origin Effect available in PDF, EPUB and Kindle. 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
International Marketing Strategy
International Marketing Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing Strategy write by Giovanna Pegan. This book was released on 2019-11-26. International Marketing Strategy available in PDF, EPUB and Kindle. Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Product-Country Images
Product-Country Images - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product-Country Images write by Nicolas Papadopoulos. This book was released on 2014-05-01. Product-Country Images available in PDF, EPUB and Kindle. This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Advances in Global Marketing
Advances in Global Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Global Marketing write by Leonidas C. Leonidou. This book was released on 2017-10-20. Advances in Global Marketing available in PDF, EPUB and Kindle. This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Global Marketing Strategy
Global Marketing Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Marketing Strategy write by Susan P. Douglas. This book was released on 1995. Global Marketing Strategy available in PDF, EPUB and Kindle. Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.
