International Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Public Relations write by Patricia A. Curtin. This book was released on 2007-01-18. International Public Relations available in PDF, EPUB and Kindle. International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Images of Nations and International Public Relations
Images of Nations and International Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Images of Nations and International Public Relations write by Michael Kunczik. This book was released on 2016-05-06. Images of Nations and International Public Relations available in PDF, EPUB and Kindle. This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
International Public Relations and Public Diplomacy
International Public Relations and Public Diplomacy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Public Relations and Public Diplomacy write by Guy J. Golan. This book was released on 2015. International Public Relations and Public Diplomacy available in PDF, EPUB and Kindle. Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Public Relations in Global Cultural Contexts
Public Relations in Global Cultural Contexts - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations in Global Cultural Contexts write by Nilanjana Bardhan. This book was released on 2011-01-31. Public Relations in Global Cultural Contexts available in PDF, EPUB and Kindle. While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Pitch, Tweet, or Engage on the Street
Pitch, Tweet, or Engage on the Street - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Pitch, Tweet, or Engage on the Street write by Kara Alaimo. This book was released on 2020-12-29. Pitch, Tweet, or Engage on the Street available in PDF, EPUB and Kindle. The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
