Islamic Branding and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Islamic Branding and Marketing write by Paul Temporal. This book was released on 2011-06-24. Islamic Branding and Marketing available in PDF, EPUB and Kindle. Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
Islamic Marketing and Branding
Islamic Marketing and Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Islamic Marketing and Branding write by T. C. Melewar. This book was released on 2017-12-06. Islamic Marketing and Branding available in PDF, EPUB and Kindle. Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
The Principles of Islamic Marketing
The Principles of Islamic Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Principles of Islamic Marketing write by Baker Ahmad Alserhan. This book was released on 2016-03-03. The Principles of Islamic Marketing available in PDF, EPUB and Kindle. The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
Brand Islam
Brand Islam - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand Islam write by Faegheh Shirazi. This book was released on 2016-08-02. Brand Islam available in PDF, EPUB and Kindle. From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Brand Identity Factors: Developing a Successful Islamic Brand
Brand Identity Factors: Developing a Successful Islamic Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand Identity Factors: Developing a Successful Islamic Brand write by Vedad Alihodzic. This book was released on 2013-05-17. Brand Identity Factors: Developing a Successful Islamic Brand available in PDF, EPUB and Kindle. The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.
