Jessica Rath - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Jessica Rath write by . This book was released on 2017. Jessica Rath available in PDF, EPUB and Kindle.
Jessica Rath
Jessica Rath - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Jessica Rath write by Kristina Newhouse. This book was released on 2015-03-15. Jessica Rath available in PDF, EPUB and Kindle.
Fundamentals of Public Communication Campaigns
Fundamentals of Public Communication Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fundamentals of Public Communication Campaigns write by Jonathan Matusitz. This book was released on 2022-09-08. Fundamentals of Public Communication Campaigns available in PDF, EPUB and Kindle. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Taste, Memory
Taste, Memory - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Taste, Memory write by David Buchanan (Horticulturist). This book was released on 2012. Taste, Memory available in PDF, EPUB and Kindle. Discusses agriculture and the locavore movement and argues that a healthy food system depends on matching diverse plants to the demands of land and climate.
Radical Botany
Radical Botany - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Radical Botany write by Natania Meeker. This book was released on 2019-12-03. Radical Botany available in PDF, EPUB and Kindle. “Succeeds beautifully in discovering and entwining an entire tradition of speculative botany that will reshape plant studies and posthumanist theory.” —Stacy Alaimo, author of Exposed: Environmental Politics and Pleasures in Posthuman Times Science Fiction & Technoculture Studies Book Prize Winner Radical Botany excavates a tradition in which plants participate in the effort to imagine new worlds and envision new futures. Modernity, the book claims, is defined by the idea of all life as vegetal. Meeker and Szabari argue that the recognition of plants’ liveliness and animation, as a result of scientific discoveries from the seventeenth century to today, has mobilized speculative creation in fiction, cinema, and art. Plants complement and challenge notions of human life. Radical Botany traces the implications of the speculative mobilization of plants for feminism, queer studies, and posthumanist thought. If, as Michael Foucault has argued, the notion of the human was born at a particular historical moment and is now nearing its end, Radical Botany reveals that this origin and endpoint are deeply informed by vegetality as a form of pre- and posthuman subjectivity. The trajectory of speculative fiction which this book traces offers insights into the human relationship to animate matter and the technological mediations through which we enter into contact with the material world. Plants profoundly shape human experience, from early modern absolutist societies to late capitalism’s manipulations of life and the onset of climate change and attendant mass extinction. A major intervention in critical plant studies, Radical Botany reveals the centuries-long history by which science and the arts have combined to posit plants as the model for all animate life and thereby envision a different future for the cosmos.
