Jimmy Carter and the Birth of the Marathon Media Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Jimmy Carter and the Birth of the Marathon Media Campaign write by Amber Roessner. This book was released on 2020-05-20. Jimmy Carter and the Birth of the Marathon Media Campaign available in PDF, EPUB and Kindle. With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner’s Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. She contends that Carter’s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter’s miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.
Journeys with Jimmy Carter and Other Adventures in Media
Journeys with Jimmy Carter and Other Adventures in Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Journeys with Jimmy Carter and Other Adventures in Media write by Barry Jagoda. This book was released on 2020-05-15. Journeys with Jimmy Carter and Other Adventures in Media available in PDF, EPUB and Kindle. Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life. Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the "secret weapon" for Jimmy Carter's presidential campaign, "understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign." This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.
Running for President
Running for President - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Running for President write by Martin Schram. This book was released on 1978. Running for President available in PDF, EPUB and Kindle.
Jimmy and Rosalynn Carter
Jimmy and Rosalynn Carter - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Jimmy and Rosalynn Carter write by E. Stanly Godbold, Jr.. This book was released on 2022-09-20. Jimmy and Rosalynn Carter available in PDF, EPUB and Kindle. The dual biography of the powerful First Couple who attempted to use their presidency to bring peace, human rights, and justice to all peoples of the world and dedicated the remainder of their long lives to making a safer, more caring world. Jimmy and Rosalynn Carter's marriage of over seventy-five years is the longest of any American presidential couple and has been described by them as a full partnership. President Bill Clinton once said that they have changed more lives around the world than any couple in world history. Their lives have been public and private models of honesty and integrity in post-Watergate America. The second of a two-volume biography of Jimmy and Rosalynn Carter by historian E. Stanly Godbold, Jr., this book offers a comprehensive account of the professional and personal lives of the powerful couple who have worked together as reformers in Georgia, President and First Lady of the United States, and founders of the Carter Center to promote international health, conflict resolution, and democracy. It picks up with their departure from the Georgia governor's mansion and their tireless campaign for the Democratic nomination for president in 1976, the first time a Southerner won the White House in over a century. It details the Carter couple's struggle for recognition on a national stage, the challenges of rising energy costs, mounting inflation, geopolitical tensions, and the October Surprise that tainted the 1980 election in which they went down to defeat. During these years, Rosalynn demonstrated that she was a better politician than her husband, offering policy advice, serving as ambassador extraordinaire, sitting in on Cabinet meetings, and working determinedly to provide care and respect for those suffering from mental illness. Their post-presidential work has been unprecedented on the international stage with Habitat for Humanity and especially their establishment of the Carter Center to wage peace, fight disease, build hope. Carter, after reaching the zenith of his career in negotiating the Camp David Accords of 1978, continued for decades to work for peace in the Middle East. He was awarded the Nobel Peace Prize in 2002, a prize which he quickly said equally belonged to Rosalynn and to the Carter Center. Among the greatest peacemakers of the twentieth century, Jimmy and Rosalynn Carter emerge from this account as inspirational giants in American history and a shining example of the power of a couple in public service.
24/7 Politics
24/7 Politics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook 24/7 Politics write by Kathryn Cramer Brownell. This book was released on 2023-08-15. 24/7 Politics available in PDF, EPUB and Kindle. How cable television upended American political life in the pursuit of profits and influence As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship. In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval. 24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump by playing to narrow audiences and cultivating division instead of common ground.
