Author : Mark Tadajewski
Release : 2018-09-18
Genre : Marketing
Kind :
Book Rating : 152/5 ( reviews)

GET EBOOK

Historical Research in Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Historical Research in Marketing Management write by Mark Tadajewski. This book was released on 2018-09-18. Historical Research in Marketing Management available in PDF, EPUB and Kindle. This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.