Juego como mediación para la inferencia abductiva - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Juego como mediación para la inferencia abductiva write by Andrea Sánchez. This book was released on 2009. Juego como mediación para la inferencia abductiva available in PDF, EPUB and Kindle.
Juego como mediación para la inferencia abductiva
Juego como mediación para la inferencia abductiva - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Juego como mediación para la inferencia abductiva write by . This book was released on . Juego como mediación para la inferencia abductiva available in PDF, EPUB and Kindle.
Marketing and Smart Technologies
Marketing and Smart Technologies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Smart Technologies write by Álvaro Rocha. This book was released on 2021-03-09. Marketing and Smart Technologies available in PDF, EPUB and Kindle. This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Location-Based Marketing
Location-Based Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Location-Based Marketing write by Gérard Cliquet. This book was released on 2020-06-16. Location-Based Marketing available in PDF, EPUB and Kindle. Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
What Makes Life Worth Living
What Makes Life Worth Living - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook What Makes Life Worth Living write by Bernard Stiegler. This book was released on 2013-11-18. What Makes Life Worth Living available in PDF, EPUB and Kindle. In the aftermath of the First World War, the poet Paul Valéry wrote of a ‘crisis of spirit’, brought about by the instrumentalization of knowledge and the destructive subordination of culture to profit. Recent events demonstrate all too clearly that that the stock of mind, or spirit, continues to fall. The economy is toxically organized around the pursuit of short-term gain, supported by an infantilizing, dumbed-down media. Advertising technologies make relentless demands on our attention, reducing us to idiotic beasts, no longer capable of living. Spiralling rates of mental illness show that the fragile life of the mind is at breaking point. Underlying these multiple symptoms is consumer capitalism, which systematically immiserates those whom it purports to liberate. Returning to Marx’s theory, Stiegler argues that consumerism marks a new stage in the history of proletarianization. It is no longer just labour that is exploited, pushed below the limits of subsistence, but the desire that is characteristic of human spirit. The cure to this malaise is to be found in what Stiegler calls a ‘pharmacology of the spirit’. Here, pharmacology has nothing to do with the chemical supplements developed by the pharmaceutical industry. The pharmakon, defined as both cure and poison, refers to the technical objects through which we open ourselves to new futures, and thereby create the spirit that makes us human. By reference to a range of figures, from Socrates, Simondon and Derrida to the child psychoanalyst Donald Winnicott, Stiegler shows that technics are both the cause of our suffering and also what makes life worth living.
