Keeping the User in Mind - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Keeping the User in Mind write by Valeda Dent Goodman. This book was released on 2009-03-24. Keeping the User in Mind available in PDF, EPUB and Kindle. Keeping the User in Mind provides a practical down-to-earth look at instructional design and its uses in the academic library. Focus is given to teaching and measuring information literacy skills, and chapters also review the history of the field, providing an overview of some relevant technological innovations that might be a part of any library's instructional design mosaic. Fuelled by the need for asynchronous learning, the availability of the Web, and the need to evaluate learning outcomes, instructional design covers a wide range of approaches and models. How do libraries build environments that support learning, encourage the infusion of technology and be nimble enough to adjust to changing user needs? Instructional design is an area that may provide some insight. This book will provide a down-to-earth look at instructional design and its uses in the academic library, with a particular look at teaching and measuring information literacy skills. Chapters also review the history of the field, and provide an overview of some current relevant technological innovations that might be a part of any library's instructional design mosaic. - One of very few monographs focusing exclusively on instructional design in library environments - Written by an author with international experience in libraries, instructional evaluation and information technology. Author also has experience designing virtual learning tools - Written with practical application of instructional design principles in mind, including a sample instructional design process used to construct an actual information literacy tutorial for an academic library
Designing with the Mind in Mind
Designing with the Mind in Mind - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing with the Mind in Mind write by Jeff Johnson. This book was released on 2013-12-17. Designing with the Mind in Mind available in PDF, EPUB and Kindle. In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
Badass: Making Users Awesome
Badass: Making Users Awesome - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Badass: Making Users Awesome write by Kathy Sierra. This book was released on 2015-01-29. Badass: Making Users Awesome available in PDF, EPUB and Kindle. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Bottlenecks
Bottlenecks - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bottlenecks write by David C. Evans. This book was released on 2017-02-11. Bottlenecks available in PDF, EPUB and Kindle. Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook
Emotional Design
Emotional Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Emotional Design write by Don Norman. This book was released on 2007-03-20. Emotional Design available in PDF, EPUB and Kindle. Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
