La televisión etiquetada: nuevas audiencias, nuevos negocios - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook La televisión etiquetada: nuevas audiencias, nuevos negocios write by José María Álvarez Monzoncillo (Coord.). This book was released on 2011-03-09. La televisión etiquetada: nuevas audiencias, nuevos negocios available in PDF, EPUB and Kindle. Este libro aborda la influencia de Internet en la televisión. Comienzan a emerger nuevas formas de televisión que implican la colaboración de los usuarios. Los “nativos digitales” quieren votar, participar, intercambiar, colaborar, mezclar y distribuir, etc., pero también quieren etiquetar programas y películas. La televisión puede convertirse en una maraña de programas que viajan por la red de acuerdo a las etiquetas de unos usuarios que ayudan a otros a encontrar lo que quieren.
Branded Content and Entertainment in Advertising
Branded Content and Entertainment in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branded Content and Entertainment in Advertising write by María Rodríguez-Rabadán Benito. This book was released on 2023-06-23. Branded Content and Entertainment in Advertising available in PDF, EPUB and Kindle. In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Televisión social y transmedia
Televisión social y transmedia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Televisión social y transmedia write by Lamelo Varela, Carles. This book was released on 2016-12-04. Televisión social y transmedia available in PDF, EPUB and Kindle. La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Digital Science
Digital Science - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Science write by Tatiana Antipova. This book was released on 2018-10-18. Digital Science available in PDF, EPUB and Kindle. This book gathers the proceedings of the 2018 International Conference on Digital Science (DSIC’18), held in Budva, Montenegro, on October 19 – 21, 2018. DSIC’18 was an international forum for researchers and practitioners to present and discuss the latest innovations, trends, results, experiences and concerns in Digital Science. The main goal of the Conference was to efficiently disseminate original findings in the natural and social sciences, art & the humanities. The contributions address the following topics: Digital Agriculture & Food Technology Digital Art & Humanities Digital Economics Digital Education Digital Engineering Digital Environmental Sciences Digital Finance, Business & Banking Digital Health Care, Hospitals & Rehabilitation Digital Media Digital Medicine, Pharma & Public Health Digital Public Administration Digital Technology & Applied Sciences Digital Virtual Reality
Recent Advances in Information Systems and Technologies
Recent Advances in Information Systems and Technologies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Recent Advances in Information Systems and Technologies write by Álvaro Rocha. This book was released on 2017-03-27. Recent Advances in Information Systems and Technologies available in PDF, EPUB and Kindle. This book presents a selection of papers from the 2017 World Conference on Information Systems and Technologies (WorldCIST'17), held between the 11st and 13th of April 2017 at Porto Santo Island, Madeira, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges involved in modern Information Systems and Technologies research, together with technological developments and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human–Computer Interaction; Ethics, Computers & Security; Health Informatics; Information Technologies in Education; and Information Technologies in Radiocommunications.
