Leveraging Consumer Behavior and Psychology in the Digital Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leveraging Consumer Behavior and Psychology in the Digital Economy write by Suki, Norazah Mohd. This book was released on 2020-06-26. Leveraging Consumer Behavior and Psychology in the Digital Economy available in PDF, EPUB and Kindle. With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cracking the Code: Leveraging Consumer Psychology to Drive Profitability write by Steven S. Posavac. This book was released on 2015-02-12. Cracking the Code: Leveraging Consumer Psychology to Drive Profitability available in PDF, EPUB and Kindle. The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement write by Suki, Norazah Mohd. This book was released on 2016-07-22. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement available in PDF, EPUB and Kindle. Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Multidisciplinary Perspectives on Cross-Border Trade and Business
Multidisciplinary Perspectives on Cross-Border Trade and Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multidisciplinary Perspectives on Cross-Border Trade and Business write by Abdul-Talib, Asmat-Nizam. This book was released on 2021-12-10. Multidisciplinary Perspectives on Cross-Border Trade and Business available in PDF, EPUB and Kindle. Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of multiple business opportunities and challenges to various stakeholders. Such global reality cannot simply be ignored; thus, business entities that operate across national borders need to fully employ global business strategies to compete and survive in the dynamic global environment. Multidisciplinary Perspectives on Cross-Border Trade and Business captures a multi-faceted outlook on international business phenomena, particularly when cross-border businesses are severely affected by global crises such as the COVID-19 pandemic. This book discusses the perspectives of stakeholders from both developed and developing countries as they handled international crises including the COVID-19 pandemic. Covering topics such as knowledge acquisition, internationalization, and small and medium enterprises, this book is an essential resource for business executives, practitioners, policymakers, graduate and post-graduate students of government or business administration, professors, researchers, and academicians.
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience write by Atli, Dincer. This book was released on 2020-06-19. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience available in PDF, EPUB and Kindle. Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
