Media Relations and the Modern First Lady - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Relations and the Modern First Lady write by Lisa M. Burns. This book was released on 2020-02-06. Media Relations and the Modern First Lady available in PDF, EPUB and Kindle. Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.
Lisa M. Burns: Media Relations and the Modern First Lady: From Jaqueline Kennedy to Melania Trump
Lisa M. Burns: Media Relations and the Modern First Lady: From Jaqueline Kennedy to Melania Trump - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Lisa M. Burns: Media Relations and the Modern First Lady: From Jaqueline Kennedy to Melania Trump write by Leoni Schnell. This book was released on 2023. Lisa M. Burns: Media Relations and the Modern First Lady: From Jaqueline Kennedy to Melania Trump available in PDF, EPUB and Kindle.
President Trump and the News Media
President Trump and the News Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook President Trump and the News Media write by Jim A. Kuypers. This book was released on 2020-06-17. President Trump and the News Media available in PDF, EPUB and Kindle. In President Trump and the News Media: Moral Foundations, Framing, and the Nature of Press Bias in America, political communication researcher Jim A. Kuypers takes readers on a rhetorical framing tour de force, this time incorporating elements of Moral Foundations Theory to investigate the ideological underpinnings of press reports. Using a rhetorical version of framing analysis, Kuypers analyzes four major speeches by President Trump and compares them with the reporting on those speeches by the mainstream news media. The moral foundations of both Trump and the news media are examined to assess their respective moral/ideological underpinnings. The results turn framing theory on its head by demonstrating how frames do not give rise to moral assessments as previously thought, but rather the presence of moral foundations provide moral substance to frames as they are developed and found throughout news coverage. The results reveal how journalists inject bias consciously and unconsciously into hard news stories, and that their moral foundations act to privilege liberal concerns and denigrate conservative concerns. Kuypers conveys how news media framing acted to treat President Trump not as a source of news, but as a political opponent while at the same time helping the political opposition of the President. By evaluating journalistic practices through the lens of their own published ethical standards, Kuypers argues that contemporary journalistic practices are damaging the American Republic and makes the case for immediate incorporation of viewpoint diversity within news organizations. Scholars of communications, journalism, and political science will find this book particularly interesting.
Third Parties, Outsiders, and Renegades
Third Parties, Outsiders, and Renegades - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Third Parties, Outsiders, and Renegades write by Melissa M. Smith. This book was released on 2022-02-07. Third Parties, Outsiders, and Renegades available in PDF, EPUB and Kindle. Third Parties, Outsiders, and Renegades analyzes 10 third-party, outsider, or renegade presidential candidates and explores each one's impact on the political process. The list of modern outsider candidates who have attracted the public’s attention is fairly long, but most of the time the candidates never garner enough support to become elected or they self-destruct somewhere along the way. A few, however, have taken votes away from more mainstream candidates and changed the course of political parties or election outcomes. This book provides readers with an analysis of how their rhetoric, political tactics, and issues have challenged the political status quo and impacted later campaigns. The future viability of outsider candidates is discussed in light of current political polarization and the legacy of Donald J. Trump, the first elected outsider president, and considers how outsider candidates might be able to compete in upcoming elections given the current political divisions within the nation. Scholars and students of communication, political science, and rhetoric will find this book particularly interesting.
Political Rhetoric, Social Media, and American Presidential Campaigns
Political Rhetoric, Social Media, and American Presidential Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Rhetoric, Social Media, and American Presidential Campaigns write by Janet Johnson. This book was released on 2020-12-10. Political Rhetoric, Social Media, and American Presidential Campaigns available in PDF, EPUB and Kindle. Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
